● Case Study
A 15-year-old pet care business, finally winning the enquiries it deserved
Highworth Pet Care asked Digital Optimus to replace a website that had no keyword targeting and no SEO foundation, and started seeing new enquiries within weeks of launch.
15 yrs
Established local business
5-star
Swindon Council home boarding licence
4
Core services rebuilt as SEO landing pages
“Lots”
New enquiries since launch - Nic's own words
The Business
A great business the old website was quietly hiding
Highworth Pet Care has been trading for 15 years. It holds a 5-star home boarding licence from Swindon Borough Council, is a member of the Association of Dog Boarders, holds first-aid certification for cats and dogs, and is fully insured. It's exactly the kind of business a pet owner wants to find: experienced, properly licensed, and backed by a strong bank of genuine testimonials.
None of that was the problem. The website was.
The Challenge
Invisible to the customers searching for exactly this
The previous website had no keyword targeting and wasn't optimised for SEO in any meaningful way. However good the business was in reality, it was very hard for someone searching for dog boarding, cat care or relief visits in and around Highworth to actually find it. A well-established, well-reviewed, properly licensed local business was effectively invisible to the people who needed it most.
The Solution
Rebuilt around trust and findability
We rebuilt the site from the ground up around two things: properly showcasing a genuinely trustworthy business and making sure it could actually be found.
Clear service pages
Dedicated pages for dog home boarding, cat care, relief visits and small animal care, so customers and search engines both instantly understand what's on offer.
On-page SEO & keyword targeting
Structured around the real local search terms pet owners in Highworth and the surrounding Swindon area actually use, replacing the old site's untargeted, unoptimised pages.
Warm, professional
design
A look and tone that matches how the owner actually talks about her work, "safe, loving and professional care", rather than a generic template.
Trust front and centre
Licence, insurance, first-aid certification and Association of Dog Boarders membership sit where a nervous first-time customer will actually see them, alongside real testimonials and a pet gallery.
Mobile-first build
Most people searching for a local pet carer are doing it on their phone, often while trying to sort last-minute care, so the site had to work properly there first.
A foundation for more
reviews
A site worth being proud of made it natural for the owner to ask every new client for a review, compounding trust signals over time.
The Result
Enquiries again, for the first time in a long time
"I absolutely love what you have done with the website, and I am receiving lots of enquiries for the first time in a very long time!"
Nic - Owner, Highworth Pet Care
Thinking about a new website for your business?
Let's talk about a site that's built to bring in enquiries, not just look nice.
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