How Digital Optimus transformed Aviella Group's digital presence and became its long-term website and SEO partner

One group. Three businesses. One digital partner.

Aviella Group is a growing professional services group based in Cheltenham, with specialist businesses covering consulting, mortgages and commercial finance.

The group approached Digital Optimus initially with a straightforward requirement: redesign the Aviella Consulting website.

What started as a single website project quickly developed into a much wider digital partnership. Having built the first website to replace a previous site, the group were so pleased with the result and the support that Digital Optimus was giving that, following the successful delivery of Aviella Consulting, the group asked Digital Optimus to create a second website for Aviella Mortgages, followed by a third website for Aviella Commercial Finance.

The result was a connected digital presence across three distinct businesses, each with its own audience, proposition and objectives.

A growing group needed a digital presence to match

Aviella Group was expanding its range of professional financial and consultancy services, but its digital presence needed to evolve with it. The initial requirement was to create a more modern, professional and effective website for Aviella Consulting, replacing the dated old website.

However, as the group continued to develop, it became clear that each division needed a dedicated digital presence capable of:

• Clearly communicating its specialist services
• Building trust with potential clients
• Presenting complex financial services clearly
• Providing a strong user experience
• Generating enquiries
• Supporting future growth
• Being properly structured for search engines

The challenge was to create three individual websites while maintaining a consistent and professional relationship between the businesses.



Built as a Group, Designed as Individual Businesses

Although the three businesses operate under the Aviella Group, each website needed its own identity and audience. Digital Optimus created a consistent digital standard across the group while ensuring each website had:

• Its own messaging
• Its own service structure
• Its own customer journey
• Its own content
• Its own calls to action
• Its own search strategy

This provided Aviella Group with three professional digital platforms while retaining a coherent group identity.

One website project became a three-website partnership

What began as a request to redesign one website evolved into the creation of three specialist websites for Aviella Group. The successful delivery of the first Aviella Consulting project gave the group the confidence to appoint Digital Optimus to develop Aviella Mortgages and Aviella Commercial Finance. The relationship subsequently expanded again, with Digital Optimus managing an ongoing SEO campaign through The Local SEO Company.