By Mark Johnson

What started as a single website redesign for Aviella Consulting has grown into an ongoing partnership covering three websites and, now, an active SEO campaign for Aviella Group, a professional services organisation based in Cheltenham spanning consulting, mortgages, and commercial finance.

Aviella Consulting first approached us for a website that reflected the company's growing footprint in the consultancy sector: clean, functional, easy to navigate, and credible enough to stand alongside established industry names. Once that site went live, the response from Aviella's own clients, staff, and partners was strong enough that the group came back within weeks to commission two more sites, Aviella Mortgages and Aviella Commercial Finance, on a tight turnaround tied to their own expansion plans.

Each site needed a different voice for a different audience. Aviella Mortgages needed a warmer, client-facing tone to guide first-time buyers and homeowners through mortgage products. Aviella Commercial Finance needed to make complex financial solutions feel approachable to business owners and stakeholders. Aviella Consulting needed to stay firmly professional. Keeping all three visually and structurally consistent as a family of brands, while giving each one its own identity, was the real challenge of the project.

As one Aviella Group representative put it, they valued our "responsiveness, creativity, and ability to understand the nuances of each business within the group", which is exactly the brief for any agency working across multiple related brands rather than one standalone site.

The relationship hasn't stopped at delivery: Aviella Group is now also running an ongoing SEO campaign with us, connecting the new websites to a real search visibility strategy rather than treating design and SEO as separate projects.

Read the full case study → for a breakdown of each site, the brief behind it, and how the partnership has developed since launch.

If your business is expanding across multiple brands or divisions and needs a consistent, joined-up web presence, get in touch; this is exactly the kind of project we do well.