The State of SEO: What the Latest Stats Reveal About Visibility, Mobile Behaviour & On-Page Optimisation.

Before diving into strategy, let’s ground ourselves in the data shaping search:

Key SEO Statistics

• 5.9 million searches are conducted on Google every minute — that’s 8.5 billion searches per day (Statista, 2025)

• The Google Search index contains hundreds of billions of webpages and exceeds 100,000,000 GB in size (Google)

• 94% of all webpages receive no traffic from Google (SE Ranking, 2025)

• Only 26% of websites use alt text on images (SE Ranking, 2025)

• 36% of websites have oversized images, slowing down performance (SE Ranking, 2025)

• Only 35% of websites include meta descriptions on their pages (SE Ranking, 2022)

• Businesses with a complete Google Business Profile are 70% more likely to attract visitors and 50% more likely to be considered for a purchase (Google)

• There are 5.61 billion unique mobile phone users globally (We Are Social, 2024)

• People now spend an average of 5 hours per day on mobile devices (We Are Social, 2024)

Why These Numbers Matter More Than Ever

The volume of global search activity underscores a simple truth: if you’re not optimised for search, you’re invisible. With nearly 8.5 billion daily search queries, the opportunity is enormous but so is the competition.

And yet, the majority of websites fail to meet even the most fundamental SEO requirements. Unbelievably when 94% of webpages get zero Google traffic, it’s not just an SEO problem, it’s a business problem.

This gap presents a huge advantage for organisations willing to invest in core optimisation.

1. Technical SEO Is No Longer Optional

The fact that only 26% of websites use image alt text and 36% rely on oversized images highlights two major issues: accessibility and performance.

• Alt text helps Google understand imagery and boosts rankings for image search.
• Oversized images increase load times, a major ranking factor, especially on mobile.

Improving these two elements alone can lead to measurable gains in organic visibility and user experience.

Similarly, only 35% of websites include meta descriptions, a missed opportunity given that well-written descriptions improve click-through rates and strengthen relevance signals. Reach out to Digital Optimus who can support your SEO needs.

2. Local SEO Remains a Revenue Driver

Google continues to prioritise trusted, verifiable local entities. A fully completed Google Business Profile increases visitor likelihood by 70% and purchase consideration by 50%.

For any organisation with a physical presence or local service area, GBP optimisation is one of the highest-ROI SEO activities available.

3. Mobile Usage Dominates Consumer Behaviour

With 5.61 billion mobile users and an average daily usage of 5 hours, mobile optimisation has fully surpassed “best practice” status,  it’s essential.

This affects:

·      Page load speed

·      Layout and readability

·      Core Web Vitals

·      On-page content structure

·      Local search behaviour

If your website doesn’t perform flawlessly on mobile, you risk losing half your potential traffic before the page even loads.

4. Standing Out Requires a Content + UX + Technical Approach

SEO requires harmony between three pillars:

Technical Foundation

• Fast load times, optimised images, correct tagging, structured data, and mobile-first performance.

High-Quality Content

• Helpful, intent-focused, deeply relevant content that aligns with what your audience is searching for.

Trust & Authority Signals

• Backlinks, brand mentions, reviews, and a strong Google Business Profile.

Most websites fail because they focus on only one or two of these, not all three.

Finally

The SEO landscape even with AI presents a clear paradox: competition is tougher than ever, yet a lot of companies have websites that aren’t doing the basics. The organisations that commit to foundational optimisation will outperform competitors who rely on guesswork and with Digital Optimus we can help you get ahead of the competition. With billions of searches happening every day and mobile usage at an all-time high, SEO isn’t just about ranking it’s about being discoverable where your customers already spend their time.

For more information visit www.digital-optimus.com/seo 

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