The Benefits of Mobile App Push Notifications

Mobile apps play a key role in building customer retention and loyalty by providing a direct line of communication between your brand and your users. Through timely updates, personalised experiences, and convenient access, apps keep customers engaged and coming back for more. By delivering value at every interaction, businesses can turn one-time users into loyal, long-term advocates.

One of the most powerful yet often underutilised tools is App push notifications.

Push notifications are short, timely messages that appear directly on a user’s device, even when they are not actively using the app. When used strategically, and they can significantly improve engagement, retention, and revenue. There are many key benefits.

1.Boosting Engagement and Retention - A major challenge for companies is being able to keep your brand or service in the forefront of a customer’s mind. App push notifications can remind customers of your company’s value and keep them engaged. However, research shows that most apps lose over 70% of users within 30 days if there’s no continued engagement. Push notifications help address this problem by re-engaging users at the right moment.

• Apps that use push notifications experience three times higher retention rates compared to those that don’t.
• Re-engagement campaigns powered by push can lift overall app engagement by up to 88%.
• Users who opt in to push are not just more engaged—they are also 3x more loyal and spend significantly more time in the app.

By reminding users of new content, personalised offers, or unfinished tasks, push notifications act as gentle nudges that keep users coming back.

2. Driving Conversions and Revenue - Beyond engagement, push notifications have a measurable impact on the bottom line. Retail and e-commerce apps, in particular see strong results.

• Personalised push campaigns can generate up to 4x more conversions than generic notifications.
• Retail apps report as much as a 9.6% sales increase after implementing targeted push strategies.
• Abandoned cart reminders sent via push recover 10–15% of lost purchases, helping brands capture revenue that might otherwise slip away.

These stats demonstrate that when push is used thoughtfully; especially with personalisation and segmentation; push notifications directly contributes to sales growth.

3. Enhancing User Experience - Push notifications also enhance the user experience when they provide value. For example, travel apps use push to send flight updates, while fitness apps send reminders to complete workouts. This type of messaging creates timely relevance that users appreciate.

• Push open rates average 7–10%, far higher than the 2–3% typical of email marketing.
• What’s more, 90% of push notifications are read within three minutes of delivery .
• Opt-in rates remain strong, with 60% of Android users and 45% of iOS users allowing push notifications.

Mobile App push notifications are more than just reminders they are a proven driver of engagement, retention, and revenue. With way higher open rates than email, faster response times, and strong conversion potential, they represent one of the most effective tools for building long-term customer relationships.

For companies looking to stand out in a competitive landscape, investing in an app and using a thoughtful push notification strategy is no longer optional - it’s essential.